📖 Amusing Ourselves to Death
June 10, 2020 ● Tag: books
Written by Neil Postman, "Amusing Ourselves to Death" is a ...
Below, are my favorite quotes from the book:
Is it really plausible that this book about how TV is turning all public life (education, religion, politics, journalism) into entertainment; how the image is undermining other forms of communication, particularly the written word; and how our bottomless appetite for TV will make content so abundantly available, context be damned, that we’ll be overwhelmed by “information glut” until what is truly meaningful is lost and we no longer care what we’ve lost as long as we’re being amused....
Silence has been replaced by background noise. It’s a different world.
Another professor noted that “kids come to the conclusion that TV is almost exclusively interested in presenting show business and sensationalism and in making money. Amazing as it seems, they had never realized that before.”
The number of hours the average American watches TV has remained steady, at about four and a half hours a day, every day (by age sixty-five, a person will have spent twelve uninterrupted years in front of the TV).
Orwell warns that we will be overcome by an externally imposed oppression. But in Huxley’s vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.
What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance.
In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.
Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.
We are all, as Huxley says someplace, Great Abbreviators, meaning that none of us has the wit to know the whole truth, the time to tell it if we believed we did, or an audience so gullible as to accept it.
For on television, discourse is conducted largely through visual imagery, which is to say that television gives us a conversation in images, not words. The emergence of the image-manager in the political arena and the concomitant decline of the speech writer attest to the fact that television demands a different kind of content from other media. You cannot do political philosophy on television. Its form works against the content.
the clearest way to see through a culture is to attend to its tools for conversation.
God of the Jews was to exist in the Word and through the Word, an unprecedented conception requiring the highest order of abstract thinking. Iconography thus became blasphemy so that a new kind of God could enter a culture.
Each medium, like language itself, makes possible a unique mode of discourse by providing a new orientation for thought, for expression, for sensibility.
And our languages are our media. Our media are our metaphors. Our metaphors create the content of our culture.
we do not measure a culture by its output of undisguised trivialities but by what it claims as significant. Therein is our problem, for television is at its most trivial and, therefore, most dangerous when its aspirations are high, when it presents itself as a carrier of important cultural conversations.
The point I am leading to by this and the previous examples is that the concept of truth is intimately linked to the biases of forms of expression. Truth does not, and never has, come unadorned. It must appear in its proper clothing or it is not acknowledged, which is a way of saying that the “truth” is a kind of cultural prejudice. Each culture conceives of it as being most authentically expressed in certain symbolic forms that another culture may regard as trivial or irrelevant.
As a culture moves from orality to writing to printing to televising, its ideas of truth move with it. Every philosophy is the philosophy of a stage of life, Nietzsche remarked. To which we might add that every epistemology is the epistemology of a stage of media development. Truth, like time itself, is a product of a conversation man has with himself about and through the techniques of communication he has invented.
The invention of the printing press itself is a paradigmatic example. Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration. Typography created prose but made poetry into an exotic and elitist form of expression. Typography made modern science possible but transformed religious sensibility into mere superstition. Typography assisted in the growth of the nation-state but thereby made patriotism into a sordid if not lethal emotion.
Think of Richard Nixon or Jimmy Carter or Billy Graham, or even Albert Einstein, and what will come to your mind is an image, a picture of a face, most likely a face on a television screen (in Einstein’s case, a photograph of a face). Of words, almost nothing will come to mind. This is the difference between thinking in a word- centered culture and thinking in an image-centered culture.
Henry David Thoreau, who remarked in Walden that “We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.... We are eager to tunnel under the Atlantic and bring the old world some weeks nearer to the new; but perchance the first news that will leak through into the broad flapping American ear will be that Princess Adelaide has the whooping cough.”
The telegraph made information into a commodity, a “thing” that could be bought and sold irrespective of its uses or meaning.
As Thoreau implied, telegraphy made relevance irrelevant. The abundant flow of information had very little or nothing to do with those to whom it was addressed; that is, with any social or intellectual context in which their lives were embedded.
In a sea of information, there was very little of it to use. A man in Maine and a man in Texas could converse, but not about anything either of them knew or cared very much about.
The telegraph may have made the country into “one neighborhood,” but it was a peculiar one, populated by strangers who knew nothing but the most superficial facts about each other.
In both oral and typographic cultures, information derives its importance from the possibilities of action.
It may be of some interest to note, in this connection, that the crossword puzzle became a popular form of diversion in America at just that point when the telegraph and the photograph had achieved the transformation of news from functional information to decontextualized fact. This coincidence suggests that the new technologies had turned the age-old problem of information on its head: Where people once sought information to manage the real contexts of their lives, now they had to invent contexts in which otherwise useless information might be put to some apparent use.
Television does not extend or amplify literate culture. It attacks it. If television is a continuation of anything, it is of a tradition begun by the telegraph and photograph in the mid-nineteenth century, not by the printing press in the fifteenth.
But what I am claiming here is not that television is entertaining but that it has made entertainment itself the natural format for the representation of all experience. Our television set keeps us in constant communion with the world, but it does so with a face whose smiling countenance is unalterable. The problem is not that television presents us with entertaining subject matter but that all subject matter is presented as entertaining, which is another issue altogether.
But these are opinions of a quite different order from eighteenth- or nineteenth-century opinions. It is probably more accurate to call them emotions rather than opinions, which would account for the fact that they change from week to week, as the pollsters tell us.
Huxley grasped, as Orwell did not, that it is not necessary to conceal anything from a public insensible to contradiction and narcoticized by technological diversions.
The television commercial has oriented business away from making products of value and toward making consumers feel valuable, which means that the business of business has now become pseudo-therapy. The consumer is a patient assured by psycho-dramas.
Among those lessons are that short and simple messages are preferable to long and complex ones; that drama is to be preferred over exposition; that being sold solutions is better than being confronted with questions about problems.
As Xenophanes remarked twenty-five centuries ago, men always make their gods in their own image.
Seemingly benign technologies devoted to providing the populace with a politics of image, instancy and therapy may disappear history just as effectively, perhaps more permanently, and without objection.
Tyrants of all varieties have always known about the value of providing the masses with amusements as a means of pacifying discontent. But most of them could not have even hoped for a situation in which the masses would ignore that which does not amuse.
There is no need for wardens or gates or Ministries of Truth. When a population becomes distracted by trivia, when cultural life is redefined as a perpetual round of entertainments, when serious public conversation becomes a form of baby-talk, when, in short, a people become an audience and their public business a vaudeville act, then a nation finds itself at risk; culture-death is a clear possibility.
But what if there are no cries of anguish to be heard? Who is prepared to take arms against a sea of amusements? To whom do we complain, and when, and in what tone of voice, when serious discourse dissolves into giggles? What is the antidote to a culture’s being drained by laughter?
For in the end, he was trying to tell us that what afflicted the people in Brave New World was not that they were laughing instead of thinking, but that they did not know what they were laughing about and why they had stopped thinking.