The Lean StartupUpdated: April 10, 2019
Eric Ries provides a scientific approach to continually testing ideas and adapting and adjusting before it's too late.
Favorite quotes from the book:
“The only way to win is to learn faster than anyone else.”
“As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.”
“if you cannot fail, you cannot learn.”